Hi there,
Thanks for stopping by. If you're looking for the résumé, you can check out the CV page or download it directly.
But if you're here to get a feel for what I really care about, what fuels my work and leadership, this is the good stuff:
Stay Curious and Humble: There’s always more to learn (see #2).
Ask Better Questions: Curiosity beats certainty. The right questions unlock better ideas, better work, and better teams.
Creative Directors Today = News Publishers + Network Producers: The job? Win headlines and build a steady stream of content people actually want to engage with.
It’s Not About What I Like: Subjectivity is dead. Smart creative is guided by insight, not personal taste.
True Integration: Great storytelling moves seamlessly across platforms, from :60 films to social-first activations.
The Power of Community: Influencers are great, but belonging is better. Build work that fosters connection, not just conversion.
Celebrate Culture. Don’t Interrupt It: Find ways for brands to show up authentically, not opportunistically.
Data + Media = Big Idea: Knowing how both work is essential to creating resonant, results-driven ideas.
AI Is an Opportunity, Not a Threat: It’s a tool to expand access, speed, and relevance, not replace creativity.
We Don’t Just Show Up. We Shift the Lens: Representation isn’t a box to check. It’s how we change the story… and the system.
If any of this sparks something, let’s connect. You can reach me at mayumitatsuta@gmail.com, check out my CV page, or download it to learn more.