The Challenge
Dove wanted to engage U.S. Latinas for the first time and position Dove as their go-to hair care brand while challenging stereotypes about “pelo malo” (bad hair).

The Insight
Latinas face pressure to conform to narrow beauty standards, with 9 in 10 feeling judged for their natural hair.

The Idea: My Hair A Mi Modo (My Hair, My Way)
Our pitch-winning concept was #MyHairAMiModo, a social-first, music-led campaign featuring Li Saumet of Bomba Estéreo re-recording their anthem 'Soy Yo' with a fresh message of hair self-expression, encouraging Latinas to embrace their unique hair.

Campaign Highlights
• Launched with a TV spot at the Latin Billboard Awards, showing Li Saumet revamping 'Soy Yo.'
• Re-imagined the 2016 music video, featuring Saumet and original star Sarai Gonzalez.
• Introduced a TikTok challenge, sparking #MyHairAMiModo stories as Latinas shared their hair journeys.
•Hosted a masterclass for stylists, equipping them with tools to combat hair stereotypes and foster positivity.
• Took over the Latin Grammy Awards red carpet with Nathy Peluso, celebrating hair diversity.

The Impact
• +241M total impressions
• +25.6M views of #myhairamimodo on TikTok
• 7.6% engagement rate on TikTok
• 100% positive sentiment
•30 earned stories in top Latina publications

Featured on The Drum: Ad of The Day

The Challenge
Create a national campaign for Liquid IV to defend its 40% market share as competition rises. Liquid IV needed to go beyond "mommy Costco runs" and hangover cures.

The Insight
75% of Americans are dehydrated, and hydration is essential for everyday wellness—not the costly, idealized “wellness” image. Our audience, the "Wellbeings," are diverse, predominantly Black and Latine, and living active lives in the real world. They seek accessible hydration for real-life moments.

The Idea: Real Hydrated
Our winning campaign, Real Hydrated, focused on authentic hydration occasions relevant to this audience's lives, launching across social media, Spotify, Snapchat, and at hydration-demanding events like Coachella and Outside Lands. We also supported the launch of a sugar-free version, tailored to this audience’s needs.

The Impact
In just 13 weeks, we introduced Real Hydration directly to an untapped, diverse audience:
• 1.094B impressions
• 601M reached
• 20.6% awareness (up from ~19.4%)
• ~988,800 new household penetration (+.08 HHP)

The Challenge
Raise awareness and understanding of Google TV in a crowded streaming market where its purpose was unclear.

The Insight
With overwhelming content choices, viewers need a guide. Google TV’s Watchlist organizes favorite content, saving users from endless scrolling.

The Idea: Watch With Me
Our branded series, Watch With Me, invites top figures in film, music, and sports to share their Google TV Watchlists, revealing how these shows and movies shaped their lives.

With over 170 pieces of content, this campaign included: long-form and short-form videos for social and stills for integration onto the Google TV platform and website.

We interviewed top-tier talent such as Kerry Washington, Laverne Cox, Judd Apatow, Hasan Minhaj, Simu Liu, Taraji P. Henson, Chris Paul, Chloé Zhao, Andra Day, Zooey Deschanel and Leslie Odom, Jr.

The Impact
• 2.8M+ Organic video views
• 15.3M+ Organic social impressions
• 48.9M+ Impressions
• 1.4M YouTube views
• 3X in-app views of content featured on “Watch With Me” vs. algorithmic content

Awards
One Show Finalist (Branded Entertainment)

Japan Airlines, in an unprecedented partnership with Google Gemini, has redefined fan engagement with Liverpool Football Club through the world’s first-ever pre-roll ad that uses real-time AI to generate personalized training plans from iconic sports moments.

This groundbreaking innovation uses Gemini AI to instantly analyze iconic Liverpool goals, breaking down every play, movement, and fan-favorite moment in real time.

As fans watch these legendary videos on YouTube, Gemini generates a fully personalized, step-by-step training plan based on the exact moves they’re seeing, turning passive viewing into active learning.

Powered by Imagen’s cutting-edge visuals and Pencil Pro’s precise breakdowns, this never-before-seen experience lets fans train like the players they admire, all in a seamless, dynamic, and tailored way.

The case study video was created using AI tools Veo 2, Kling, Higgsfield, Flux, and Topaz.

The Challenge
Earn social buzz for the upcoming season of “Severance” and create captivating organic social content starring the cast of Apple TV+’s "Palm Royale" and "Loot" and yes, it includes cats... in tiny costumes.

The Ideas:

“Severance”: At Grand Central Station, actors including Adam Scott and Britt Lower performed live inside a glass cube replica of Lumon Industries, typing away on retro computers. The eerie stunt brought the show’s corporate dystopia to life and sparked major social buzz. (2025 The One Show: Finalist)

“Palm Royale”: We tapped into the show’s unforgettable runway scene with Kristen Wiig and Kaia Gerber, reimagined with stylish, strutting cats in mini versions of the show’s iconic outfits. Think “Top Model,” feline edition. We also added a twist on Vogue’s “Life in Looks,” with Kristen and Kaia sharing their favorite fashion moments from the series.

“LOOT”: Maya Rudolph teamed up with the show’s wardrobe stylist to style looks from her character’s closet, each paired with real, offbeat jobs like “snake milker” and “ghost tour guide.”

The Challenge
Address the lack of inclusivity in gaming, often seen as male-dominated, by supporting female and diverse gamers.

The Insight
Despite 48% of gamers being women and 73% of Black Americans identifying as gamers, female and POC developers remain underrepresented.

The Idea: Change The Game
An initiative empowering female gamers and creators, Change The Game features partnerships with eight female gaming influencers, capturing their stories in the “Generation Play” series. The campaign extended across social with:

• A facial recognition AR game for Instagram
• Female gamer-centric giphy stickers
• Rosie the Coder portrait series
• Instadev lessons
• A game design challenge
• A Girl Code Q&A live streams

The Impact
• Drove overall lift in the perception of Google Play demonstrating authentic commitment to racial diversity, equity, and inclusion.
• 4.4M+ earned social impressions
• Surpassed the design challenge submission benchmark with 500+ entries
• Grew the newsletter subscriber community by ~12k

The Challenge
Defend Chase Freedom’s top position in the cash-back category and drive new cardmember acquisitions.

The Insight
People turn to social media for quick inspiration when motivation dips.

The Idea
We introduced the “Earning Trainer,” played by Kevin Hart, as a motivational and relatable advisor helping users achieve financial goals. Using a “hook-and-hold” approach, Kevin broke the fourth wall, engaging users directly in their Instagram and Facebook feeds.

The campaign extended to Pinterest for shopping-focused audiences and Snapchat’s Swipe Up units for efficient clicks, ensuring broad engagement across platforms and mindsets.

Inspire authentic Gen Z engagement to shift Google Pay’s social from customer service-focused to culturally resonant.

The Strategy
We identified three Cultural Spaces: Financial Well-Being, Self-Hustle, and Conscious Look, positioning Google Pay as a supportive tool for financial goals.

The Idea
Through always-on Instagram and X content, we empowered users in their financial journeys, backed by influencer campaigns like an artist series for “Self-Hustlers” and The Real Deal video podcast for Financial Well-Being.

The Impact
Q1-Q3: GooglePay saw regular outperformance of engagement rate and follower growth benchmarks across both platforms within community measurement.
• 20% increase in percentage of quality engagement on Instagram
• Surpassed goal of follower growth on Instagram and X by +2K

Winner: 2017 North American Effie Award Silver (Beauty)

The Challenge
Stand out in a cluttered category and create excitement with a new Katy Perry collaboration, launched in a fresh, digital-first way.

The Insight
Katy Perry’s 90M+ Twitter followers were a ready-made audience. If just 1% bought a lipstick, it could be COVERGIRL’s biggest success ever.

The Idea: The Katy Kat House
We co-created the Katy Kat Collection with Katy Perry, launching through innovative, digital-first tactics:
• The interactive Katy Kat House mobile hub
• Shareable GIF-erator featuring Katy Kat assets
• Custom branded Twitter emoji
• Like2buy Instagram posts
• Shazam-able print ads
• Interactive banners and pre-roll driving to KatyKatCollection.com

The Impact
The most successful lipstick launch in COVERGIRL’s history:
• 1 billion impressions at launch
• $1MM Katy Kat Matte lipsticks sold in six weeks
• Sales indexed 250% above goal, selling out on many e-retailers

By leveraging Katy’s star power, we disrupted the beauty category with authentic consumer connections and engaging content.

The Challenge:
With low home equity loan rates, Chase aimed to raise awareness of HELOC loans among seasoned homeowners (ages 40-50) as a way to fund renovations.

The Insight:
Pinterest research revealed “Pinterest Procrastinators” create “dream home” boards but hesitate to start renovations, often unaware they can tap into their home equity.

The Idea:
We partnered with Pinterest and the Property Brothers to launch “Dream Boards,” a personalized experience offering design and financing tips based on quiz answers. Boards were added to users’ Pinterest pages, boosting organic reach.

Chase was able to personalize product recommendations and target ads using the customer insights gathered from their questionnaires. This connection also simplified the loan application process, making it more seamless for customers.

The 360 campaign also included TVC, short-form videos, and GIFs featuring the Property Brothers’ humor.

The Impact:

• 31K quiz completions and 6.2K personalized boards created.

• 270+ HELOC applications (secondary KPI).

• Recognized by Digiday for an innovative retail lead gen strategy.

The Challenge
Revitalize SVEDKA’s relevance and boost sales by positioning it as the bold choice for party starters.

The Insight
Gen Z and millennials crave spontaneous, unscripted moments that spark new connections.

The Idea: SVEDKA Goes
SVEDKA is the perfect vodka when you’re looking to take the party into spaces you’ve never ventured to before. This manifested in a new campaign that showed the overlap of worlds and cultures during unexpected moments of joy and celebration.

The Impact
• Marketing-driven sales were up 5% YoY, driven by gains from TV, Paid Social and eCommerce partners such as Drizzly and GoPuff.
• Brand favorability rose across all audience segments, with an average lift of 7.1% among audiences after viewing our ad.

The Challenge
Boost Silk’s connection with multicultural audiences and establish it as a leader in plant-based dairy.

The Insight
BIPOC audiences value flavor, but plant-based foods often lack it. Silk, however, offers rich taste without compromise.

The Idea: #SwapItWithSilk TikTok Challenge
Partnering with Kelly Rowland and diverse creators, we launched a TikTok taste challenge, inviting people to swap Silk for dairy ingredients to prove Silk’s flavor. PR, social, and paid media amplified the delicious, dairy-free content.

The Impact:
• 665M Impressions
• 100% positive or neutral sentiment

The Challenge:
In a divided world, February 14th has evolved to celebrate more than just romantic love (think Galentine’s Day). Facebook Consumer Marketing asked: How do we encourage love in all its forms to flourish on Facebook?

The Idea:
The “Love For All” campaign featured two key activations:

8-hour Facebook Live – "The Valentine’s Day Card Factory": On Valentine’s Day, users could request custom cards created by 14+ artists.

"Love in Messages" Series: Leading up to V-Day, real-life couples who met on Facebook re-read their first Messenger chats, celebrating how their love has grown.

The Impact:

• Card Factory: Over 350 custom V-Day cards created in 8 hours.

• Love in Messages: 4MM organic views and 1,200 shares on the montage video.

The Challenge
Clean&Clear faced declining sales and lost relevance.

The Insight
Gen Z, not Millennials, offered a bigger opportunity. We repositioned the brand as a platform for bold, authentic teen voices.

The Idea
Be Loud. Be Clear. Be You. A campaign featuring real teens sharing their stories and skincare journeys, brought to life through shoppable content, product demos, and gamified Instagram Stories.

The Impact
First market share gain in 4 years, with:
• +13.8% ad recall
• 39M reach
• 43.8M views
• 2x HH penetration goal for the year

The Challenge
Create a viral video to boost Aussie’s relevance in the crowded hair care market, where its only recognition was the “purple kangaroo.”

The Insight
Women often avoid life’s moments—like hugging or going to the beach—just to keep their hair perfect.

The Idea
We humorously showcased these #hairprobs with the star of Sht Girls Say*, aligning with Aussie’s message: "There’s more to life than hair." The campaign included viral video cutdowns, memes, and video-listicles for added engagement.

The Impact:
• 21M+ views
• Revived Aussie’s popularity and garnered widespread press
• Social comments revealed women had fun relating to these familiar hair struggles.

The Challenge:
Position Pantene as empowering women by providing practical tools, not just messaging.

The Insight:
Research showed that time with dads boosts daughters' confidence and success. We aimed to encourage this connection in a meaningful way.

The Idea:
Pantene launched "Dad Do," teaching dads to bond with their daughters by styling their hair. NFL players DeAngelo Williams, Jason Witten, and Benjamin Watson demonstrated "Dad Dos" with their daughters.

The campaign debuted with a Super Bowl spot, followed by live classes, how-to videos, flashcards, and style kits tailored for dads.

The Impact:

• 1.68 billion media impressions

• 45 million video views

• Multiple awards, including 3 Cannes Lions, Effie, and Clio.

The Challenge:
Make makeup shopping easier and solve the problem of not being able to try cosmetics in mass-market stores.

The Insight:
Gen Z and millennials find makeup shopping overwhelming, impersonal, and time-consuming. Personalized recommendations make the process simpler and faster.

The Idea:
We launched BeautyU, a feature-rich, augmented reality try-on and mobile shopping app that is tailored to the specific needs and behaviors of our millennial shopper. Key features:

• Personalized product recommendations through user profiling.

• An accurate AR experience that represented facial features of all ethnicities

• Easy navigation and click-to-buy functionality.

• AR try-ons and product discovery for both online and in-store purchases.

• A scanner to find COVERGIRL equivalents for competitor products.

• Celebrity ambassadors like Katy Perry and Janelle Monáe to inspire users.

The Impact:

• Over 17K downloads in one month, with no marketing support.

• Created with Girls Who Code, empowering aspiring female coders.

• Featured in Digiday and WWD

Courtyard by Marriott wanted to raise awareness of their new NFL sponsorship with their target audience: business travelers, but also promote Courtyard’s belief of “Greatness on the Road.”

Knowing our audience was primarily male, tech-savvy, and that he appreciates his downtime, we partnered with Monster Media to create “Bullseye Quarterback,” a fun 12’x9’ LCD touchscreen video game that consisted of a life-size quarterback that users controlled to hit a series of targets on the field.

HOW IT WORKS: With the touch of a finger, users were able to adjust their aim, check power levels and throw the ball at the targets. Those who achieved a high score were encouraged to enter their initials to add themselves to a leaderboard that updated across all seven locations.

RESULTS: We launched them in 7 major US airports, with each airport board generating about 2,000 gameplays per week.